Antitetico

List

about

Selected Clients
Lifestyle

Eyesi
Greenmedia Lab
Moleskine
Monomarca
Sephora

Food

Aldente
Alice Pizza
Auchan
Briscola
Cioccolatitaliani
Cuori di Sfogliatella
Daromio
Ferrarelle
Haagen Dazs
La Piadineria
Mr. Baker
Myke
Pam Panorama
Panini Durini
Panino Giusto
Pie
Sfilatino
Sfoorno
Vita
Yo Yogurt

Sport

Adidas
Arena
D’Acquasparta
eFanswer
Globe
Nike
Sneakers Bloc
Vadolibero
Vibram
Voile Blanche

Fashion

Armani
Braccialini
Camiciamoci
Coin
Donatella Brunello
Genius
Italia Independent
Miroglio
Salar

Design

Aroundhotel
Biennale Siviglia
Flover
GA Partners
Italia Fudosan
Mediobanca
MTV
Nokia
Pecorella Marmi
Quadra
Recordati
Spazio 121
True Design
Uditex
Unique Room

Antitetico is an agency of Art Direction and Brand Experience.


We work on the creation of high level brands that captivates people through corporate identity, communication strategy, naming, brand experience, social marketing, packaging, products and retail.

Our Approach
01

We follow the brand development and we can create new guidelines customized to specific needs

02

We generate a strong emotional impact around the products.

03

We improve the customer experience about the products

04

We create connections and engagement between brand and people

05

We develop an unique insight on the future of the brand.

We are specialized in Art Direction, Graphic Design, Visual Communication, social marketing and Retail in a variety of fields such as food, fashion, industrial design, architecture, culture, institutions and corporates. Our portfolio of clients includes both national and international brands such as Nike, Juventus, Hageen Dazs, Algida, La Piadineria, Miroglio, Italia Independent, Nespresso, Ferrarelle, True Design, Recordati, CioccolatItaliani, La triennale di Milano, MTV, Nokia, Braccialini, Armani.

Since 2006 Antitetico organizes conferences and workshops at various international universities such as Domus Academy, Naba and Politecnico di Milano.

We love the new challenges and thanks to our team of expert collaborators we are able to add value to each project.

If you would like to know more about us and have a chat over a coffee, feel free to give us a call to schedule a meeting.

We will be happy to help you improve your projects.


Our phone number is +39 0236517540 (landline).
If you prefer you can send an e-mail to:

info@antitetico.com info@antitetico.com info@antitetico.com
Selected Clients
Lifestyle

Eyesi
Greenmedia Lab
Moleskine
Monomarca
Sephora

Food

Aldente
Alice Pizza
Auchan
Briscola
Cioccolatitaliani
Cuori di Sfogliatella
Daromio
Ferrarelle
Haagen Dazs
La Piadineria
Mr. Baker
Myke
Pam Panorama
Panini Durini
Panino Giusto
Pie
Sfilatino
Sfoorno
Vita
Yo Yogurt

Sport

Adidas
Arena
D’Acquasparta
eFanswer
Globe
Nike
Sneakers Bloc
Vadolibero
Vibram
Voile Blanche

Fashion

Armani
Braccialini
Camiciamoci
Coin
Donatella Brunello
Genius
Italia Independent
Miroglio
Salar

Design

Aroundhotel
Biennale Siviglia
Flover
GA Partners
Italia Fudosan
Mediobanca
MTV
Nokia
Pecorella Marmi
Quadra
Recordati
Spazio 121
True Design
Uditex
Unique Room

marketing and
brand strategies

Market Analysis
Brand and Product Positioning
Sales Evolution and Trends
Selective Distribution
Insight and Innovation
Product Development

CREATIVE
PLATFORM

Brand Identity
Corporate Guidelines
Communication
Copywriting
Design System
Virtual Concept Creation

PRODUCTION


Art Direction and Styling
Location Scouting
Photography
Video Direction

RETAIL / VISUAL
MERCHANDISING

Traffic and Placement
Space Analysis
Retail Concept and Guidelines
Visual Merchandising
Retail Production
Temporary and pop up design
Project Coordinator

DIGITAL STRATEGY


Social Media Planning
Calendar Management
Measurements and Analytics

Team

Fabio Mennella

CEO - Creative Director

Serena Viganotti

Project Manager

Davide Ceriani

Interior Designer

Enrico Muccio

Senior Architect

Giuseppe Cicala

Photographer

Ivan Campagnuolo

Art Director

Marco Manicone

3D Specialist

Nello Giordano

Filmmaker

Tamara Danna

Account Manager