Antitetico

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Eyesi

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Eyesi

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Eyesi

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Eyesi

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Eyesi

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Eyesi

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Eyesi

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+ Description

Description

The Challenge

The goal was to create an Italian brand that designs and produce entry-level eyeglasses. It is not a low profile philosophy, but an intelligent and positive dialogue with the consumer, through highly effective products.

The Solution

The brand manifesto is “Eyesi beauty everywhere around me, Eyesi beauty in art, fashion, food and everywhere i am. Eyesi and feel a beauty movement searching for the purest beauty cult. But most of all, Eyesi beauty in your eyes.” It’s a multidisciplinary brand, which explores any discipline that has as its objective the pursuit of beauty. Photography, art, design and food. Antitetico developed the brand identity, web layout, pack and all the coordinate image following this strong concept.

Credits

Antitetico Agency