Antitetico

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LiveNow

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LiveNow

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LiveNow

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LiveNow

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LiveNow

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LiveNow

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LiveNow

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+ Description

Description

Description

Livenow is a streaming platform that allows you to watch your favorite sport, theateror business events without any subscription obligation.

The Challenge

Antitetico was asked to create the brand from scratch, from brand guidelines to website layout.

The Solution

To establish the Livenow uniqueness, Antitetico developed a global brand universe, the different selection you can choose was the focus of the strategy, building on the insight of consumers as immediatly recognizable areas due to the use of different colours and pattern. This helped the navigation in a more immediate and simple way.

Credits

Antitetico Agency