Antitetico

List

Salar Milano

Discover

Salar Milano

Discover

Salar Milano

Discover

Salar Milano

Discover

Salar Milano

Discover

Salar Milano

Discover

Salar Milano

Discover

+ Description

Description

Description

Salar in an experimental italian brand of shoes and bags which tells of the contraddiction of a universe which is capable of constantly changing, shedding its skin, yet keeping its own essence.

The Challenge

Salar commissioned Antitetico to create a strong retail experience for his first flagship store in China market.

The Solution

Antitetico approach was the one to mix together the strong feminine style of the target with the rock soul of Salar. Translating it into lights, colours, materials, shapes, forms and environment. The result was a theatrical space characterized by suggestive exhibition scenes to display products.

Credits

Antitetico Agency