Antitetico

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Started1

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Started1

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Started1

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Started1

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+ Description

Description

Description

Started 1 is a multibrand sneakers store based in Naples. The aim of the project is not only the one of selling just sneakers, but it wants to become a place to stay. A meeting place for those who want to be informed about new trends, collections or just spend some time with friends.

The Challenge

They ask Antitetico to repositioning the brand to an higher level, with new assets and a new way to communicate, both for the online and retail communication.

The Solution

Antitetico first of all identified trends in order to speak with the right target and to expand the apparel and accessory selection. Than, Started 1, started to communicate with the costumers in a more directly way using colours and images in which they could recognize themselves. This happened both in the retail and online (website and social) communication.

Credits

Antitetico Agency