Antitetico

List

Vibram

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Vibram

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Vibram

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Vibram

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Vibram

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Vibram

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Vibram

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Vibram

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Vibram

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+ Description

Description

Description

Vibram is a top leader rubber lug factory from 1937. It has been created from Vitale Bramani who invented the first carrarmato sole, which is still today the most use sole by mountains climber. Vibram is worldwide leader in his sector.

The Challenge

Antitetico was asked to open a b2c channel because now it works only in a b2b way.

The Solution

We created a campaign which started with the Milan design week where costumers were able to improve the soles of thei shoes, changing them with the virbram ones. Choosing from performance, colour, and other categories. Everything happened in a truck, where you could see real craftmen at work. This truck moved all aorund Italy malking people closer to the brand.

Credits

Antitetico Agency