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Voile Blanche Society

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Voile Blanche Society

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Voile Blanche Society

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Voile Blanche Society

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Voile Blanche Society

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Voile Blanche Society

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Voile Blanche Society

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+ Description

Description

Description

Voile Blanche is a sneaker brand who takes inspiration from people, respecting their style and habits which only on rule, the continuous search for sartorial quality.

The Challenge

Voile Blanche wanted to open his first monobrand store in Milan and asked us to translate the spirit of the brand into the retail shop.

The Solution

First of all, we have tried to keep the original elements of the store alive giving them importance and integrating them with finishing elements that gave a fashion and refined touch to the store. We used pastel colours because they reflect the colours of their shoe collection. The store has a museum display with glass cases and show cases for products. Moreover the wall covering materials have shapes that recall the soles of shoes.

Credits

Antitetico Agency