Antitetico

List

Voile Blanche

Discover

Voile Blanche

Discover

Voile Blanche

Discover

Voile Blanche

Discover

Voile Blanche

Discover

Voile Blanche

Discover

Voile Blanche

Discover

+ Description

Description

Description

Voile Blanche is a sneaker brand who takes inspiration from people, respecting their style and habits which only on rule, the continuous search for sartorial quality.

The Challenge

The brand asked Antitetico to study a new brand strategy in order to reposition the brand to make it revive more appealing towards a new target.

The Solution

Antitetico applied a strategy of marketing mix defining the construction of new guidelines, pricing and distribution channels. Moreover, increased the performances of italian and international market with a new identity, adv, packaging and coordinated image.

Credits

Antitetico Agency